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3,751+ Apps
3.5M Videos Analyzed

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than your competitors

No more hours of doomscrolling. The hook, the trend and the playbook behind every outlier. All of it turned into winning content for your app.

Product demo: ask UGC Pulse questions like “What hooks are working in fitness apps right now?” and get instant answer cards backed by real video data.

Outlier FeedVirality BreakdownsWinning Hooks & Scripts

Still guessing what to post next?

Maya's avatar
Maya
bro did you see Airlearn's new video, 2M views
Josh's avatar
Josh
whyyy did that work, it's literally just greenscreen
Maya's avatar
Maya
should we do our version?
Sam's avatar
Sam
idk are we late?
...post it and see ig?

Sound familiar?

Every content team has this thread. None of them have the answers. We do.

01

Find every app doing UGC

  • Duolingo: 8.5B views
  • Suno: 420M views
  • Airlearn: 95M views
  • Flo: 560M views
  • Stella: 1.0B views
  • Glam AI: 120M views
  • Lovable: 190M views
  • Replit: 280M views
  • Alarmy: 160M views
  • Howbout: 85M views
  • Goodnotes: 220M views
  • Her 75: 340M views
  • Freenotes: 72M views
  • PSL: 48M views
  • Calm: 1.2B views
  • Headspace: 780M views
  • Notion: 2.1B views
  • Canva: 3.4B views
  • Figma: 1.8B views
  • Loom: 450M views
  • Grammarly: 920M views

Browse 3,751+ apps, filter by category and engagement, then dive into any of them. Every account they run, the videos that broke out, and the hooks they keep reusing.

02

Discover the winners

Searched from 3,751+ apps and after analyzing 3.5M videos ranked by engagement multiplier. See what's actually working, not just what's popular. Filter by category, format, or hook type.

03

Analyze what made it work

Every outlier gets dissected: the hook, format, structure, and strategy. Then uncover how the app repeats it across accounts.

Thumbnail of the analyzed video
Why tf is Russian so hard???
31.8M8s
Views
31.8M
Likes
2.5M
Engagement
13.4%
Creative DNA
FormatSilent reaction + textPatternRelatable POVHookFrustration opener
Deep Analysis
Emotional driverHumor + playful sync
Story arcHook → setup → payoff loop
Replication score87 / 100
Audience signalGen Z peak frustration

Create content from what works

Turn trends into hooks and shoot-ready scripts personalized for your app. Build data-backed content calendars and strategies.

Build your content strategy

Go from data to a full weekly content calendar, personalized to what's working in your niche right now.

Week of Aug 10
MONThe 'toxic coworker' listicleCAROUSEL
WEDApp-as-receipt tie-inVIDEO
FRIPromotion-hack, comment baitCAROUSEL
SATReaction to manager momentVIDEO
+ 9 more planned this month
Reaction format ▲'is that you' trend46.9K hook

Create hooks

Hooks ranked by real engagement in your niche, filtered by format and ready to use.

POV79.9K views
"POV: you won the argument because the app kept every receipt"
REACTION58.1K views
"Making a doctor's salary while doing this 😭"
PRANK46.9K views
"My manager almost fired me on live camera :')"

Create scripts

Shoot-ready scripts with timecodes so your creator knows exactly what to do at every second.

SCENE 01 · POV FORMAT18s
01
0 – 2s · HOOK
Face to camera. Text on screen. Mid-argument freeze frame.
02
2 – 8s · SETUP
Fight replays. She pulls up the receipts in the app.
03
8 – 15s · PAYOFF
App resolves mid-scene. Shown, not pitched. No voiceover.
04
15 – 18s · CLOSE
Payoff reaction. Text CTA fades in over black.

Replicate winners with AI

Go from strategy to app-specific UGC content, conceptualized and generated for you.

Replicate →

Stay ahead of what happens next

Watch competitor accounts and patterns. Get alerts when videos accelerate or trends gain momentum.

Watch competitors

Follow every account behind the apps you care about. See what breaks out and how strategy evolves.

AppAccountsViewsEng.
Duolingo logoDuolingo32 accs8.5B13.2%
Freenotes logoFreenotes244 accs403M9.1%
Flo Health logoFlo Health71 accs952M11.4%
Her 75 logoHer 758 accs204M18.7%
Calm logoCalm19 accs1.2B8.3%
Notion logoNotion56 accs680M7.6%
Headspace logoHeadspace14 accs340M10.2%

Get breakout alerts

Get notified when a video starts accelerating or a trend gains momentum in your niche.

BREAKOUTnow
Duolingo's "toxic ex" video crossed 2M views in 4 hours
TREND RISING18m ago
"POV: the app knows" hook adopted by 12 new accounts
COMPETITOR1h ago
Flo published 3 new videos using the reaction format
SATURATION3h ago
Greenscreen format nearing peak; engagement down 8%

Start finding winners today

Starter and Pro launch pricing, locked for as long as you stay. Both plans are month-to-month.

Starter
$149 $99/mo
$149 after launch
  • Daily breakout feed so you always know what's working on TikTok & Reels
  • Every video decoded - hook, format, and story beats
  • 3 Pulse chats a month for the "why is this working?" questions
  • 5 scripts a month, written for your app and audience
  • Follow 3 competitor accounts with breakout alerts
  • A rolling 30-day window of history
Book a call
Strategy & Consulting
Starts at $5,000
Expert guidance to launch and scale your UGC program.
  • A tailored plan to launch and scale your UGC program
  • Device setup and account scaling guidance
  • Competitor and market research for canvas and creator-led UGC
  • Data-backed hooks, formats and scripts picked for your product
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