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3,751 apps·3.5M videos analyzed

Everything you need to make viral UGC content

No more hours of doomscrolling. The hook, the trend and the playbook behind every outlier.
All of it turned into winning content for your app.

10,386 videos watched today
🔥 Growth & Content
Today 9:47 AM
Maya
bro did you see Airlearn's new video, 2M views
Josh
whyyy did that work, it's literally just greenscreen
Maya
should we do our version?
Sam
idk are we late?
...post it and see ig?
Delivered

Sound familiar?

Every content team has this thread. None of them have the answers. We do ↓

DISCOVER ]

Find videos winning right now

Duolingo
Suno
Airlearn
Her 75
Flo
Glam AI
Lovable
Freenotes
Alarmy
Stella
Howbout
PSL Looksmax
Replit
Goodnotes
Duolingo8.5B views

App database

Browse 3,500+ apps, filter by category and engagement, then dive into any of them. Every account they run, the videos that broke out, and the hooks they keep reusing.

8.2M12.4×
2.1M7.8×
4.5M9.6×
1.8M6.2×
1.4M5.4×

Discover winners

We track 3.5M+ videos in real time, measuring views, engagement, and breakout velocity. Catch the winners while they're still climbing.

DECODE ]

Break down what made them viral

VIEWS
8.4M
LIKES
1.2M
SHARES
240K
ENG
14.2%
BreakdownScriptParametersInsights
CREATIVE DNA
FORMAT
Reaction + Text on screen
CONTENT PATTERN
POV
STORY ARC
1
Hook
"I tried the $12 serum dermatologists are quietly obsessed with"
2
Setup
Stakes raised fast
3
Payoff
The reveal lands
4
CTA
Comment-bait loop

Analyze videos & apps

Reveal the hook, format, structure, and strategy behind any winning video, then uncover how the app repeats it across accounts.

TRENDING
68×
90 apps using this format
23×
126 videos using this hook
12×
28 videos using this setup

Trend detection

Follow any hook, format, or idea across accounts and categories. See where a winning pattern is repeating and act before it peaks.

CREATE ]

Create content from what works

WEEK OF AUG 10
MON
The 'toxic coworker' listicle
CAROUSEL
WED
App-as-receipt tie-in
VIDEO
FRI
Promotion-hack listicle, comment bait
CAROUSEL
+ 9 more planned this month
Reaction format ▲"is that you" trend46.9K hook

Build your content strategy

Go from data-backed insights to a detailed content calendar for your accounts.

YOUR HOOK
"POV: you won the argument because the app kept receipts"
46.9K median viewsTRENDING▲ 126 videos on this hook
HOOK 0–2sFace to camera, text on screen, mid-argument freeze
SETUP 2–8sThe fight replays; she pulls up the receipts
PAYOFF 8–15sYour app resolves it mid-scene, shown not pitched

Create hooks & scripts

Turn trends into hooks and shoot-ready scripts personalized for your app and audience.

COMING SOON
SCRIPT
0:21

Replicate winners with AI

Go from strategy to app-specific UGC content, conceptualized and generated for you.

TRACK ]

Stay ahead of what happens next

Duolingo: Language & Culture
8.5B
VIEWS
32
ACCTS
1618 viral
Freenotes®: AI Notes Taking
403.1M
VIEWS
244
ACCTS
48 viral
Flo Cycle & Period Tracker
952.6M
VIEWS
71
ACCTS
109 viral
Her 75
204.6M
VIEWS
8
ACCTS
55 viral

Watch competitors

Follow every account behind the apps you care about. See what they publish, what breaks out, and how their strategy evolves over time.

@speakwithjojo video accelerating: 480K views in 6h
Airlearn · breakout velocity 4.2×
12m
"is that you" reveal gaining momentum
142 similar videos · 3 categories
1h
Flo launched 3 new accounts this week
Competitor watch · Health & Fitness
4h

Get breakout alerts

Set alerts for apps, accounts, and patterns. Get notified when a video starts accelerating or a trend gains momentum.

Start finding winners today

Starter
$149$99/mo
$149 after launch
Daily breakout feed so you always know what's working on TikTok & Reels
Every video decoded — hook, format, and story beats
3 Pulse chats a month for the "why is this working?" questions
5 scripts a month, written for your app and audience
Follow 3 competitor accounts with breakout alerts
A rolling 30-day window of history
Get started
MOST POPULAR
Pro
$249$199/mo
$249 after launch · Everything in Starter, plus:
5× the chat & script credits for teams shipping weekly
Alerts the moment a video or trend starts accelerating
Follow 25 competitor accounts across niches
Full performance history, as far back as we track
Saved collections to build your swipe file
Get started
Custom
Let's talk
For teams that need more · Everything in Pro, plus:
Unlimited competitor accounts
A separate workspace for every brand you run
API & CSV export into your own stack
A named contact who knows your account
Talk to us
In-house Experts
Managed Strategy
Starts at$799/mo
We do the research. You keep the tool.
Everything in Pro, plus:
Monthly strategy vetted by in-house creative strategist
Hooks & formats picked for you
Quarterly review call
Book a call
Fully Managed
Starts at$1,500/account /mo
Brief to posted. We run the channel.
Everything in Managed Strategy, plus:
Scripting & production
Posting & scheduling
Performance reporting
Book a call
F.A.Q ]

Questions, answered

You'll never post blind again.

All data, no vibes.